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Privacy Policy

Entropix Limited ("we," "us," or "our") respects the privacy of our users ("user" or "you"). This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our mobile application Entropix (the "App").

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the application.

1. Information We Collect

We collect information about you in a variety of ways. The information we may collect via the App includes:

A. Personal Data

We collect personal information that you voluntarily provide to us:

  • Account Information: If you choose to log in via email, we collect your email address. Login is optional; you may use the App without providing this information.
  • Feedback Data: If you contact us for support or feedback, we collect your email address, phone model information, and system version number. This is used solely to resolve your issue and improve our services.

B. Usage & Technical Data

We automatically collect certain information when you access the App. This data helps us troubleshoot crashes, analyze trends, and improve user experience:

  • Device Information: We collect data such as your device type, operating system (OS), browser type/language, time zone, system version, signal strength, and mobile service provider.
  • Unique Identifiers: We collect device identifiers including Internet Protocol (IP) address, MAC address, IMEI, UDID, and Advertising IDs (such as Apple's IDFA or Google's Advertising ID). Note: Advertising IDs are resettable via your device settings.
  • Usage Logs: We record details of your use of the App, including login timestamps, time spent on the App, specific features used, crash logs, and interactions with advertisements (clicks).

C. User Content

  • Images: We process images you generate within the App or images you choose to save to your account's Gallery.

2. How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we use information collected via the App to:

  • Provide Services: Operate and maintain the App, including user authentication.
  • Improvement: Analyze usage and trends to improve the App's functionality and user experience.
  • Support: Respond to user inquiries, resolve technical issues, and handle feedbacks.
  • AI Functionality: Facilitate the "On-Site Composition Suggestion Generation" feature (see Section 3).

We do not share your personal contact information (such as your email address) with third parties for their own independent marketing purposes.

3. Third-Party AI Services & Features

The App integrates artificial intelligence technologies to enhance your experience. Specifically, we utilize the Gemini API for the feature labeled "On-Site Composition Suggestion Generation."

  • How it Works: When you click the "Inspire Me" button, the specific picture captured is transmitted to the Gemini.
  • Purpose: The image is processed solely to generate composition suggestions and creative photography insights for you.
  • Data Handling: This data transfer is initiated only by your explicit action (clicking the button).

4. App Permissions

To provide specific features, the App may request the following permissions on your device:

  • Camera: Required to capture new images for processing and generation.
  • Photo Library: Required to save photo to your local storage.
  • Tracking Transparency (iOS): We may request permission to track your activity across other companies' apps and websites for advertising purposes (via IDFA). You have the right to decline this permission.

5. Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

  • Service Providers & Suppliers: We may share information with third-party vendors and suppliers who perform services for us or on our behalf (e.g., data hosting, technical processing, customer service). These parties are contractually obligated to use your data only for the provision of services to Entropix.
  • Legal Obligations: We may disclose your information if we believe it is necessary to respond to legal process, to comply with applicable laws, to respond to a court order or subpoena, or to protect the rights, property, and safety of others.
  • Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

6. Data Retention

We retain your personal data and technical information only for as long as is necessary to fulfill the purposes set out in this Privacy Policy, or as required by applicable laws. When data is no longer needed for these purposes, it is securely deleted or anonymized.

7. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

8. Your Rights and Choices

Depending on your jurisdiction, you have specific rights regarding your data:

  • Withdrawal of Consent: You may withdraw your consent to data processing at any time.
  • Opt-Out: You may opt out of receiving targeted ads by adjusting the settings on your device (e.g., "Limit Ad Tracking" or "Ask App Not to Track").
  • Access and Deletion: You may request access to the personal data we hold about you or request that we delete your personal data.
  • Location Settings: You can stop the collection of location information at any time by changing the preferences on your mobile device.

To exercise these rights, please contact us using the contact information provided below.

9. Children's Privacy

We do not knowingly solicit information from or market to children under the age required by applicable laws. If we learn that we have collected personal information from a child without parental consent, we will delete that information as quickly as possible.

10. Contact Us

If you have questions or comments about this Privacy Policy, or if you wish to exercise your data rights, please contact us at:

Entropix Limited

Email: contact@entropixai.com

Questions? contact@entropixai.com